SMS Survey: Capture customer’s feedback on the go using text message service
Through Text message survey module of Wire2air SMS messaging and marketing platform; agencies, brands, small businesses and mobile advertisers can easily get immediate feedback on a certain event or action from your customers.
Text message survey provides an innovative platform for an interactive text message survey; conducted on mobile phones. It allows customers to provide feedback and opinions on the go using their mobile phones. The great advantage of the text message survey is that no additional administration is required to register the response. You can encourage your target audience to participate in the survey by sponsoring prizes.
Apart from receiving valuable responses, you’re also building a database of mobile phone numbers which can be used for future Text message marketing campaigns or surveys.
Text to survey benefits:
- Fast collection of information
- Ability to reach respondents anytime, anywhere
- Results can be used immediately
- Fast and proactive reaction to deviations with limits and alarms
- Real Time voting
- Audience Response
- Customer satisfaction surveys
- Trend (Pulse) Analysis (consumer markets, employee feedback)
Some of the smart features:
- Multiple questions
- Single choice or Free Text Question Type
- Subscription list management (collect mobile numbers for future campaigns)
- Works with shared or dedicated shortcode
- Text message/SMS Invitations
- Powerful Reporting Tools: View your results as they are collected in real-time
- Advance Flash Graphed Results/Charts
- Individual Responses
- Data Import/Export: Download Your Results
- Email Reports
- No Data Expiration
- Online Support
The text message survey can have several questions and each text message contains one question.
Text message survey is the easiest and quickest means to research what your audience thinking. The survey can be executed in minutes. You subscriber, customer or user participate in the survey through sending text messages to a specified short code or you can send an SMS to invite them to answer series of multiple choice or free text questions. The results are updated in real-time and available online for review.
It provides a reliable, cost-effective and efficient means of soliciting of relevant and useful information from the populace. The information collected can be used in decision making.
The results of the Txt survey can be viewed in real time. You can use the same reporting features for Txt2surveys as for other surveys.
Potential areas of implementation:
- Radio stations
- Political Campaigns
- Market Research
- Pharmaceutical Marketing
- Product Launches
- Ethnic Campaigns
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