SMS Marketing and Email Marketing: The Dynamic Duo

If you haven’t integrated an SMS marketing strategy into your
business, you don’t know what you’re missing. Mobile text message
marketing is growing faster than any other advertising medium to date.
The uses of mobile devices have grown tremendously over the past few
years. It has gotten to the point were ever household has at least one
mobile device with SMS capability.

Consumers are using their mobile device all day every day to check their
text messages and emails. Text message marketing allows companies to
collect phone numbers as well as email address to send text and email
alerts. These alerts are sent directly to their customers, which leads
to instant sales. This is good news for any business, small or big,
using this strategy to expanding their emailing list.

Propel your email marketing campaign by using SMS marketing to expand
your business. Combining this strategy with your existing email
marketing campaign will create an improved platform that will improve
the quality of your permission based email-marketing list. A better list
equals to better target audience.
Why SMS Marketing?

SMS Marketing and Email Marketing: The Dynamic Duo image SMS
marketing Email marketing 180×300 Text messages are extremely fast. The
average time it takes a cellular device, for most mobile carriers, to
receive an SMS is less than 10 seconds. With speeds like that you can
ensure your message is read within 15 seconds of being sent out.

Email marketing unlike SMS Marketing, has many filters that send most
mass messages into the spam folder never to be seen let alone read.
Adding text message marketing to your marketing strategy mix allows your
consumer to become aware of your company. This new awareness will
propel your customers to search for your emails, which allows them to
remove your emails from their spam folder into their inbox.

The ability to send a handful of messages to a targeted group or
multiple messages to an entire list is what makes text message marketing
flexible yet reliable. This flexibility expands you customer base.
Benefits of Integration

Other then the obvious growing trend of mobile electronics, here are 3
remarkable benefits of integrating text message marketing into your
email marketing for a quality emailing list.

1. Quick and easy permission based sign up

Customers can grant you permission to start receiving updates about
your business with just their mobile number. These short message updates
can consist of sale notifications that your company is having or new
products and services that you’re offering.

With the popular use of short codes signing up for text message
alerts have become even easier. Unlike other services, that require a
signing up process, SMS marketing only has one step. Other than a cell
phone number, personal information, that many people will be reluctant
or afraid to share, is not needed granting you permission to send them
text or email alerts.

2. Captivate and maintain your audience.

Not only will is this combined form of marketing get you a high rate
of subscribers, it will also increase the action taken by consumers. Now
that you have their permission, sending promotional or sale updates
gives you a much higher rate of response then that of email or any other
type or marketing strategy alone.

This dynamic duo has the potential to work well together. A text
message will notify the consumers of your businesses current events that
direct them to an email with a detailed explanation about theses sales,
products or services. This strategy allows you, as the business, to
captivate and maintain your audience’s attention.

3. Cost effective way to improve your email mailing list

With many leading ways to interact with your target audience Text
message marketing and email marketing is by far the most cost effective.
The problem with other forms of marketing is that your target market
rarely gets reached, and when they do it’s usually too late. All this
equates to wasted money.

Text messages on the other hand are sent directly to the recipient
with a short concise message allowing quick and easy access to the
information. Linking this message to email messages allows consumers to
open and read emails from your company at a much higher rate.
What are you waiting for?

Large companies have been using this marketing strategy for years
switching from tradition media to SMS marketing. As a result have reap
great befits which have translated to profits in their pockets.

Is Brazil mobile ready for FIFA World Cup?

Brands, advertising companies, businesses are getting ready to advertise their products and services during FIFA World Cup this year in Brazil. Companies are looking at mobile as one of the channel to reach fans around the country. But is Brazil is ready for all mobile traffic will be generated during FIFA?

Infonetics research warned that Brazil is not ready to handle all mobile traffic during FIFA world-cup.

fact, Brazil had only 60,000 base receiving stations in place last year, about
as many as AT&T alone has in the United States, notes Stéphane Téral,
Infonetics’ principal analyst for mobile infrastructure and carrier economics.
In addition, average mobile data speeds are slow, only around 1.4 Mbps.


handle the expected surge in mobile traffic, Brazil has installed distributed
antenna systems in some stadiums, “but there are way too few base
transceiver stations in surrounding neighborhoods, such as those around the
Maracanã stadium in Rio, to handle the mobile traffic of the impending crowds.
And currently there are only 24 base transceiver stations in Jacarepaguá, where
most of the Olympics will be hosted in 2016. Brazil has some work to do,”
says Téral.


– check out Infonetics release


Wire2Air is a leading provider of SMS text message delievry to Brazil, and offers Brazil short code to interact with Fans and offer high through SMS gateway to send millions of SMS text messages at very economical price.

Contact Sales @ 800-605-0280 for more information and special pricing for Brazil SMS text message service.

Wire2Air Newly Designed Text Message Marketing and Business Text Messaging Dashboard..coming soon!

Wire2Air is ready to launch newly designed dashboard for their customers. The new dashboard features intuitive design, enhanced reporting and many more new features.

The dashboard was redesigned based on clients’ feedback to highlight the high-powered features they use most. It boasts a sleek new look, at-a-glance information about the send and received text and pictures messages status, text and picture messages (MMS) consolidated reporting.

The most popular features are divided into four easy to navigate categories: Manage Subscribers, Text Messaging, Reports, and Manage Campaigns. Customers can register dedicated local numbers from over 26 countries and use it with their text messaging campaigns.

Send Birthday Wishes, with newly launched Dashboard customers can collect peoples’ birthdays when they subscribe and our system will automatically send them your birthday text message.

Picture Messaging (MMS) just got easier and better with the release, customer can send MMS messages directly from stored MMS messages from gallery and/or compose a new MMS while broadcasting a picture message.
URL links embedded in Text message marketing campaigns can be tracked using URL tracking reports.
Text Menu, a newly added campaign type to allow create menu based SMS autoresponder. People can text a keyword to the short code and receive list of available options. A customized Autoresponse message is  replied based on the user inputs.
Text chat, Mass text messaging is a great way to send promotions, text alerts, emergency text alerts or product updates to the group of people. But once you engaged with the customer, one-to-one messaging comes into play. Wire2Air added a new tool, Text chat for one-on-one communication, a great tool for contact centers to answer customers’ questions.
Template Messages, now customers can create text messages  or pictures messages templates  and use them either at text message broadcast tool, Text chat screen or use in any interactive campaigns. Subscribers merge tags are also supported in template messages.

Wire2Air Released a New Dashboard for Mobile Marketing and SMS Messaging services

Wire2Air released a New Dashboard for Mobile Marketing and SMS Messaging services! Including a brand new design and new features. This is a wider effort to simplify our apps and improve our users’ overall experience with our apps. Why did we change it? We received lots of feedback that our design wasn’t as modern as it could be. Also, it was time to adopt some Web 2.0 standard design and cutting edge technologies to improve our app’s performance and make it easier to add new features. As a result, we decided to rebuild the app from the ground up. Over the last few months, a select group of customers has been testing it – and today we’re finally ready to show it off to everyone. In the coming months, we’ll continue adding new features and other improvements. The newly designed dashboard features intuitive design, enhanced reporting and many more new features. The dashboard was redesigned based on clients’ feedback to highlight the high-powered features they use most. It boasted a sleek new look, at-a-glance information about the send and received text and pictures messages (MMS) consolidated reporting.

What’s New

1. New Design


When you log in, you’ll notice the most obvious difference: the new design. We’ve drastically simplified the look and feel of the Dashboard, as well as adopted a more modern aesthetic.


2. Manage Campaigns Shortcuts


Now you can access campaigns features frequently access function directly from Manage Campaigns screen. For example; Text Polling Results, Survey Data, Web Widgets, Copy Survey Function, etc.
3. Phone list cleaning/Mobile Number Scrub tool Improvement
Upload a CSV file loaded with phone numbers and process through Phone list cleaning tool and import filtered mobile numbers directly in the subscription list.


4. Survey and Poll invitation to Subscribers’ SubGroup and cross-campaign invitation
Send an invite to subscribers of another campaign or Manually enter the recipient mobile numbers. You can also send an invitation to a subgroup of subscribers based on the rules defined in the subgroups to participate in the Text Poll or Text Survey.



5. Enhanced Text Appointment Reminder System; Google Calendar support added

Support for Google Calendar added to the appointment reminder system, now schedule patients or clients appointment in Google Calendar and have a text reminder sent to them.



6. Text Survey Clone feature
Clone/Copy an existing survey with just one click of a button, no need to manually re-create questions and options.



7. Unicode Detection and Transliteration Tool
Text messages are limited to 160 GMS characters. If your text contains any Unicode(Non-English, international characters) symbols, it needs to encoded as Unicode which reduced the text character counts to 70 characters per text message instead of 160. This means that a 160-character SMS message will be split into three text messages if they have Unicode symbols. This is not a user-friendly and can cost your three times cost to send one text message. By using the Unicode character detection tool, you can identify and replace symbols that aren’t part of the 7-bit GSM charset to avoid extra cost. We also provide a transliterate of the text message to GSM characters, which might not exactly same as your original text with but will be a new version of replacement characters from GSM character set, without any Unicode.

You can always access Unicode detection tool from Tools Menu option from Dashboard.

Your Feedback or Questions
If you have any feedback, questions or issue related to the new features, please contact support at