Mobile Marketing Types

Marketing through a mobile phone is become more popular ever since mount of short message service in the 2000s in Europe and some other parts of countries where business started to collect phone No. and send wanted and unwanted content. But for past few years messaging has become a genuine advertising channel in some part of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising).

Mobile Marketing through sms has rapidly grown in Europe and Asia as a new way of advertising. Today sms is how popular in the Europe you can understand with more than 100 million advertising sms sent out every month in Europe alone. Over the past few years short code sms messaging has been get popular as a new advertising channel to connect to the mobile user. Companies, brands and Reality shows begun to advertise their products, brands and services with own shortcode number. Following mobile marketing types are introduced:

Mobile Marketing via MMS
MMS Mobile Marketing can contain a timed slideshow of images, text, audio and video. MMS Mobile Marketing can contain a timed slideshow of images, text, audio and video. This mobile content is delivered via MMS (Multimedia Message Service). Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS message, with the notable exception of the Apple iPhone. A good example of MMS Mobile Originated Motorola’s ongoing campaigns at House of Blues venues where the brand allows the consumer to send their mobile photos to the LED board in real-time as well as blog their images online.

Mobile Web Marketing
Google and Yahoo! as displayed on mobile phonesAdvertising on web pages specifically meant for access by mobile devices is also an option. The Mobile Marketing Association provides a set of guidelines and standards that give the recommended format of ads, presentation, and metrics used in reporting. Google, Yahoo, and other major mobile content providers have been selling advertising placement on their properties for years already as of the time of this writing. Advertising networks focused on mobile properties and advertisers are also available.

Mobile Marketing Via Bluetooth
Most of these businesses offer “Hotspot-Systems” which consist of some kind of content-management system with a Bluetooth distribution function. This technology has the advantages that it is permission-based, has higher transfer speeds and is also a radio-based technology and can therefore not be billed (i.e. is free of charge). The likely earliest device built for mobile marketing via Bluetooth was the context tag of the AmbieSense project (2001-2004). More recently Tata Motors conducted one of the biggest Bluetooth Marketing campaigns in India for its brand the Sumo Grande.

Mobile Marketing via Infrared
Infrared is the oldest and most limited form of Mobile Marketing. Some European companies have experimented with “shopping window marketing” via free Infrared waves in the late 90s. However, Infrared has a very limited range (~ approx. 10 cm – 1meter) and could never really establish itself as a leading Mobile Marketing technology.

In- Game Mobile Marketing
There are essentially four major trends in mobile gaming right now: interactive real-time 3D games, massive multi-player games and social networking games. This means a trend towards more complex and more sophisticated, richer game play. On the other side, there are the so-called casual games. Brands are now delivering promotional messages within mobile games or sponsoring entire games to drive consumer engagement. This is known as mobile advergaming or Ad-funded mobile game.

Location based Services:
Location-based services (LBS) are offered by some cell phone networks as a way to send custom advertising and other information to cell-phone subscribers based on their current location. Mobile WiMAX technology is utilized to give a new dimension to mobile marketing.

User Controlled Media
Mobile Marketing is very different from other form of marketing message in that it is often user initiated which called Mobile Originated message and requires the express consent of the consumer to receive future communications. A call delivered from a server to a user is similarly called a mobile Terminated message. Due to the demands for more user controlled media, mobile messaging infrastructure providers have responded by developing architectures that offer applications to operators with more freedom for the users, as opposed to the network-controlled media.