Mobile Marketing Industry News

Mobile Marketing Firms Leverage Obama Campaign To Win More Business
Several of the mobile ad-
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JCPenney uses mobile to push customers in store for holiday sale.
JCPenney uses mobile to push customers in store for Sign up for a wake-up call
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Sam’s Club to extend life of first mobile app
Happy holidays
Sam’s Club, a warehouse club chain owned by Walmart Stores Inc., will continue
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Coca-Cola makes mobile push for Fanta
Making a racket on mobile.
Coca-Cola Europe will target tech-savvy consumers mostly in their 20s with two new mob
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Fashion brand Stella McCartney enters mobile with holiday campaign
Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad net
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Sprint measures mobile usage, spending trends
The number of mobile phones is going up
One-third o
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In an effort that can be emulated in the United States by other brands, soft drinks giant Coca-Cola Co. is running a new mobile marketing campaign i
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Reebok breaks mobile social networking campaign
64 percent of respondents said they have bumped in Reebok jumps into mobile social networking
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Orbitz expands mobile features, runs James Bond pr
M’s name is … Mobile
Online travel service Orbitz Worldwide has struck a partnership with the makers o
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Starwood Hotels goes mobile
Starwood Hotels & Resorts has gone mobile to extend the value of its online services to business travelers who are Preferred
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Sunglass Hut runs campaign with MMS, mobile coupon
Look famous, upload your pic, get a mobile coupon
Sunglass retailer Sunglass Hut launched a ca
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Midwest retail giant uses mobile to help consumers save
Midwest retail giant Meijer Super Center has launched an iPhone Web application called Meijer Mealbox, to help c
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Fleming’s mobile site
Fleming’s Prime Steakhouse & Prime Bar hopes that its new mobile presence will drive consumers into its restaurants.
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JCPenney adds mobile to holiday marketing mix
Department store chain J. C. Penney Company Inc. has launched an integrated marketing campaign
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Vino For Dinner goes mobile
Vino for dinner a wine and dinner pairing Web site is extending its reach with a new iPhone application for consumers on-the-go.
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Red Cross attracts $190K in pledges via Text 2HELP program
Push red at the Republican convention
Mobile subscribers pledged more than $190,000 si
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Guinness taps mobile for pint campaign
Irish brewer Guinness has launched The Great Guinness Pint Contest, an interactive mobile program meant to engage consumers
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