As like SMS Contest is used for mobile marketing medium; Put a sign in the window, a sticker on the menu, Radio or TV ad, Newspaper, magazine, etc.. There are so many ways to interact with your customers.
SMS Contest gets highly valued in contest of:
Free dinner for one
Movie or event promotion; give away free movie tickets or free CD
Retail store gives away a 20% coupon
Auto Repair gives away free oil change
Control the number of winners. You decide how often you want us to pick a winner or if everyone is a winner. Insert pre or randomly generated promotional code in the message