Mobile Marketing for Print Advertisers Make your advertsing "interactive"! Get your prospects to send you a text message, and measure the effectiveness of your ads. Imagine this: A person is sitting in Restaurants having breakfast, reading the newspaper. There's an ad for your Mortgage Company that says "Text SAM to 27126 for today's interest rates and more information." That person instantly gets back the latest rate, and you can follow-up with them in the future to help them with their loan. You can also judge the readership of your ad. You can add your keyword to the radio & T.V. ads introduces the ability to have 2-way communication with the people you are trying to reach. Provide additional information about your business.