Trivia games are fun and easy to play, generating brand interaction and revenues from mobile data services.
Trivia prompts participants to answer one or multiple questions, and is typically used in promotions where consumers view a question on a product package and text in an answer.
Key Features:
- Participants can answer based on an advertisement or an on-pack promotion, or can be prompted with an SMS question Trivia questions can be created on-the-fly Trivia game can allow single/multiple attempts per question Game can be played in a competition mode in which winners are selected based on correct answers only Points can be awarded or deducted based on correct or incorrect answers Multiple prizes tiers—and number of prizes—can be specified
- MT responses can be customized to include the answer given by the participant, points awarded/deducted for a particular answer, and total points thus far
Suitable for : Magazine quizzes, interactive broadcasts, and movie launches
Target audience : Publishers, media, and brands
|