Wire2air provides brief comparison based review between SMS Service by mobile data service provider (MDSP) and sms service by mobile operator. The compression is based on the top ten factors of the research of various countries such as UK, Germany, Singapore and India. See the ranking factor according to the importance of the factor:

1. Redundancy:-

MDSP: Associated to multiple operators result to a highly reliable service.
Mobile Operator: it is single operator service, No certainty of networks break down.

2. Scalability and Flexibility:-

MDSP: highly flexible, ready to help at any notice of a particular customer
Mobile Operator: It is dependent on operator policy so it does not take any action for specific customer.

3. Security:-

MDSP: it is transmitted using HTTPS protocol from client application to Mobile Data Service
Provider’s Server with a third party certification.

Mobile Marketing: it only provides http protocol with security gaps

4. Support:-

MDSP: it provides 24 * 7 support and relevant people can directly connectable.
Mobile Operator: support is very poor and bureaucratic leading to high turnaround time.

5. Client applications:-

MDSP: it provides a range of client application with rich feature for quick deployment.
Mobile Operator: offers URL based SMS service

6. SMS cost:-

MDSP: Low, so that large volume of users can buy.
Mobile Operator: High.

7. Online / real-time delivery report:-

MDSP: ensures delivery report at the user interface.
Mobile Operator: if they provide delivery reports, it is on URL.

8. Level of understanding of IT back-end systems:-

MDSP: very high.
Mobile operator: Very Low


9. Business focus: -

MDSP: Only mobile data services.
Mobile Operator: Mainly voice.


10. Short-code compatibility:-

MDSP: receives text messages from subscribers of all operators.
Mobile Operator: receive messages only from subscribers.