Enterprise Text Messaging
MDSP: Associated to multiple operators result to a highly reliable service.
Mobile Operator: it is single operator service, No certainty of networks break down.
2. Scalability and Flexibility:-
MDSP: highly flexible, ready to help at any notice of a particular customer
Mobile Operator: It is dependent on operator policy so it does not take any action for specific customer.
MDSP: it is transmitted using HTTPS protocol from client application to Mobile Data Service
Provider’s Server with a third party certification.
Mobile Marketing: it only provides http protocol with security gaps
MDSP: it provides 24 * 7 support and relevant people can directly connectable.
Mobile Operator: support is very poor and bureaucratic leading to high turnaround time.
5. Client applications:-
MDSP: it provides a range of client application with rich feature for quick deployment.
Mobile Operator: offers URL based SMS service
6. SMS cost:-
MDSP: Low, so that large volume of users can buy.
Mobile Operator: High.
7. Online / real-time delivery report:-
MDSP: ensures delivery report at the user interface.
Mobile Operator: if they provide delivery reports, it is on URL.
8. Level of understanding of IT back-end systems:-
MDSP: very high.
Mobile operator: Very Low
9. Business focus: -
MDSP: Only mobile data services.
Mobile Operator: Mainly voice.
10. Short-code compatibility:-
MDSP: receives text messages from subscribers of all operators.
Mobile Operator: receive messages only from subscribers.