Text message subscription lists are used for periodic, permission-based advertising and marketing. Consumers can opt-in to a subscription list by sending a text message, and can opt out at any time via text message.Subscription lists can be used to send subscribers special offers, discounts, reminder, or advance information about special events.

Subscription lists help marketers drive purchases while fostering increased brand loyalty.

The ability to customize the messages that customers receive

• Send messages to customers instantly or schedule them to be sent in future.
• Web opt-in available to collect demographic information, age, birthday, zip code, and gender). Allow you to send messages only to a relevant segment.